Ann Catherine Design
Because Beauty is so Essential to Well-Being, I’m passionate about helping women reclaim the beauty that lies dormant in their lives, guiding them towards a more authentic, satisfying self-expression.
Working directly with clothing customers, I learned very quickly that most women feel uncomfortable with the way they look. It’s no wonder. Fashion, Magazines, TV, Movies, Advertisements — we’re besieged with images of what we should look like.
Though we may not be fully aware, we internalize these unattainable and often distorted standards (and it doesn’t feel good). So began a deep, personal inquiry into the meaning of beauty. What is it? Is beauty important? Why do we so often feel at odds with ourselves?
As a design intuitive, I became aware that true beauty has an unmistakable resonance and is far more than something we see. It’s something we feel, something we experience — an important aspect of our daily lives.
The clothing we wear is something we have control over; it’s a piece of the well-being puzzle. So, in addition to designing, I began assisting customers in reframing their negative self-image, offering wardrobe alignments to help them find ways to express their own vision of beauty vis-a-vis the clothes they wear.
From there everything clicked and I became clear on what it is I uniquely bring to my customers: Products and services that focus on authentic self- expression, well-being and timeless beauty.